“Pete's attention to detail and strategy are an asset to any client who may have the pleasure of working with him. Working with Pete ensures that you will be gaining a strategic partnership, and that he will follow through to deliver on the best possible product for you --his client”
- Tasja Kirkwood, ViacomCBS Head of Insights
Photo: @benrosser
About
The Psychodynamic Strategy Group is an international collective of scientists, business leaders and activists based in New York, NY. Founded by Pete Ward, the PSG draws on a global and cross-cultural/ethnic network of experts to address the most complicated strategic problems in today’s fluid business environment.
Pete Ward - Founder
“Pete provides industry-wide leadership to a future compass point”
- Ted Manning, Patagonia Business Unit Director
Pete Ward is a globally experienced entrepreneur and executive. After kicking off his career as a climbing rescue ranger, Pete then contributed to our foundational understanding of the mathematics of Neuroscience at university. Looking for the greatest possible positive impact, Pete brought that intellectual rigor combined with a fearless commitment to results into the business world where he has built his career as a leader.
That career has spanned industries and continents and resulted in a truly unique perspective on how to build and grow profitable businesses. From New York to Oxford to Switzerland and from Tech to Financial Services to Retail, Pete has crafted high-performance strategies on the cutting edge regardless of context.
Some of the brands he has worked with include JP Morgan Chase, ViacomCBS, Spotify, Interbrand, The North Face, Adidas Outdoor, and The American Alpine Club.
Pete’s career is a study in leadership across different contexts. He has real-world experience as a multiple-time founder, a CEO in several industries, and as an academic who studied leadership under Ben Bryant and Phil Rosenzweig and trained in crisis management with the Swiss Armed Forces.
Above all, Pete is a committed mentor who enjoys working with leaders who wish to tackle their most difficult challenges and evolve in pursuit of the highest possible performance
As a modern capitalist, Pete has long been fascinated with how to create value inside a system that is at once the most effective engine for progress in human history, and also inherently flawed in ways that actually impede profit. He believes that the most effective path to resilient growth is found in the understanding that modern innovation exists within a framework that has guided human evolution for thousands of years.
Understanding that durable solutions cannot originate in the bias of any one specific perspective, Pete founded the PSG as an international collective of the best and brightest minds in his unique network, focused on an evolutionary advance in how we create value.
“Pete is truly a global business leader”
- Stefan Michel, Dean IMD Business School